Consumers are subjected to the use of computer generated images (CGI) in films and more recently in advertising. As the prominence of CGI technology expands beyond films, it is important as a consumer to be aware of the potential effect CGI might have on the consumer of digital visual media. Jean Baudrillard’s theory of hyperreality underpins the primary and secondary research to help explain the effects CGI on consumers’ perception of reality. Three focus groups were conducted on Spring Hill College’s undergraduate population to explore the participants’ thoughts and perceptions about CGI in films and advertising to answer this research question: What are the effects of CGI in digital visual productions on consumers? Thematic analysis and the triangulation method were applied to the qualitative data gathered from the three focus groups. Common patterns included accepting CGI in films more than advertising, confidence in the ability to recognize obvious displays of CGI and expectancy of an altered perception of reality when viewing films and advertisements. With the advancement of CGI in advertisements, the participants concluded with the advice to be aware of possible misrepresentation and to explore the idea of implementing regulations including, but not limited to, mandatory disclosures of CGI usage and limits on the amount of CGI when representing a product.